{"id":331,"date":"2020-06-08T08:24:11","date_gmt":"2020-06-08T08:24:11","guid":{"rendered":"https:\/\/www.competitionreview.in\/blogs\/?p=331"},"modified":"2020-06-08T08:24:11","modified_gmt":"2020-06-08T08:24:11","slug":"mba","status":"publish","type":"post","link":"https:\/\/www.competitionreview.in\/blogs\/2020\/06\/08\/mba\/","title":{"rendered":"MBA"},"content":{"rendered":"\n<h2 class=\"has-text-align-center\"> New And Hot <br> Areas Of Specialisation  <\/h2>\n\n\n\n<p>An MBA degree is one of the most prestigious degrees in the world and\nit is often preferred by employers in the business field who are seeking to\nfill management and supervisory positions. It is, in fact, a storehouse of\nexhilarating opportunities that boost up one\u2019s career prospects. Acquiring an\nMBA degree in your coveted field gives you a competitive edge. Gone are the\ndays when MBA was just done in Finance, HR or Marketing. The huge umbrella of\nMBA has added many branches under its shade. From MBA in Marketing to MBA in\nFootball Management, the students are gearing up for more professional courses.\nWith colleges offering a wide variety of options, students are often confused\nabout making the right choice. One key consideration in making the right choice\nshould be one\u2019s passion and interest rather than external reasons, such as\nmarket conditions and career prospects. <\/p>\n\n\n\n<p>MBA is limited not only to the business field\nnowadays, it has also seeped deeper into the realms of human lifestyle. The\ntraditional form of MBA which used to provide specialisations in Sales,\nMarketing, HR or Finance has embraced other arenas with open arms. No sector\nnow is exempt from the influence of the MBA. Over the last decade, the MBA has\nfirmly established itself in the non-profit sector: health, charities, local\ngovernment, civil services, education, law and even church management.<\/p>\n\n\n\n<p>MBA is no more managing a Business but has\ntransformed itself into a skill which is being mastered by almost everyone.\nThere are courses like Masters in Hospital Administration, Masters in Foreign\nTrade, Masters in Media Management, Masters in Pharmaceutical Management and\neven Masters in Event Management. Given below is a list of new and hot options\none can consider for one\u2019s specialisation.<\/p>\n\n\n\n<p>Agribusiness\nManagement<\/p>\n\n\n\n<p><strong>Agribusiness\/agricultural\nbusiness<\/strong> is the business of agricultural production. It\nincludes agrichemicals, breeding, crop production (farming and contract\nfarming), distribution, farm machinery, processing and seed supply as well as\nmarketing and retail sales. All agents of the food and fibre value chain and\nthose institutions that influence it are part of the agribusiness system.\nWithin the agriculture industry, agribusiness is used simply as a portmanteau\nof agriculture and business, referring to the range of activities and\ndisciplines encompassed by modern food production. <\/p>\n\n\n\n<p>A Master of Business\nAdministration (MBA) programme focusing on agribusiness can teach students how\nto participate in and advance the food and farming market. These programmes\ncover conservation studies and how to preserve agrarian sources, as well as\nobjectives and effectiveness in commercial operations, and the research of\nmaintainable farming. <\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of Agribusiness Management<\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Explores the need and importance of agronomic\nproducts as well as probabilities and possibilities in agribusiness.<\/p>\n\n\n\n<p>To promote more development of\nfood economies, many government agencies support the research and publication\nof economic studies and reports exploring agribusiness and agribusiness\npractices. Throughout the coursework, students gain experience through seminars\nand independent studies. Common courses include: <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Agricultural accounting<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Livestock management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Farming business<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Distribution techniques<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Cost evaluation<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Existing concerns<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Advertising and promotions<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Global guidelines<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Tactical administration and operation<\/p>\n\n\n\n<p>The course explores production,\nmarketing and trading related to agriculture and also covers improved growing\ntechniques, agricultural machinery, fertiliser, pesticides pre- and\npost-harvest handling, storage, transportation, packaging and labelling. The\nevolution of agricultural sector from an unorganised and rural activity to a\nhighly organised and corporate activity has increased the demand of Masters in\nBusiness Administration in Agribusiness. Institute of Agri-Business Management,\nIIM Ahmedabad, IIM Lucknow, Amity Business School, Aligarh Muslim University,\nL.N. Welingker, Mumbai are a few institutions which offer MBA programmes in\nAgribusiness Management.<\/p>\n\n\n\n<p><strong>Agribusiness\nManagers<\/strong><\/p>\n\n\n\n<p>The job of an Agribusiness Manager\nis similar to any other Manager, the difference is that this business is\nagriculture and such managers most probably work on farms. They need to have\nin-depth knowledge about farming, cattle and all other agriculture related\nbusinesses. They may not be working in a corporate like office but they have to\nbe just as analytical. The Agribusiness Managers have to have the knowledge\nabout the latest market conditions. They need to have good contacts with buyers\nand suppliers. They have to get the best prices for all the products because\nthe food prices depend upon the agriculture business and food prices affect\ninflation.<\/p>\n\n\n\n<p><strong>&nbsp;Job Profile of Agribusiness Managers<\/strong><\/p>\n\n\n\n<p>There are a variety\nof career options available in Agribusiness. These options are often similar to\nany business-related career but have an agricultural focus. Agribusiness\ncareers can cross into a multitude of industries as well including farming,\nreal estate, retail marketing, food processing and investments to name a few.\nSome of the most common career options available include:<strong> <\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Farm\nAppraiser\u2014assesses the value of a farm, its employees and facilities<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Agricultural\nPolicy Analyst\u2014develops and analyses policies that affect agricultural\nbusinesses<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Farm\nManager\u2014manages daily operations of a farm, including crops and livestock<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Crop\nProducer\u2014grows grains, field crops, vegetables, fruits, nuts and more<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Grain\nand Livestock Buyer\u2014buys supplies of grains, seeds and cattle for a farm\u2019s\noperations<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Market\nAnalyst\u2014analyses the financial condition of the agribusiness economic market<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Financer\u2014provides\nfinancial assistance for agribusiness, such as matching crop suppliers with\nfarms<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Quality\nController\u2014focuses on improving the output and quality of a farm\u2019s production<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Marketing\nHead\u2014leads marketing strategy for a farm; builds awareness and buzz.<\/p>\n\n\n\n<p>Advertising\nManagement<\/p>\n\n\n\n<p><strong>Advertising Management<\/strong> is a planned managerial process designed to oversee and control the\nvarious advertising activities involved in a programme to communicate with the\ntarget market of a firm and which is ultimately designed to influence the\nconsumer\u2019s purchase decisions. Advertising is just one element in a company\u2019s\npromotional mix and as such, must be integrated with the overall marketing\ncommunications programme. Advertising is, however, the most expensive of all\nthe promotional elements and therefore must be managed with care and\naccountability. The promotion of a company\u2019s products and services is carried\nout through different mediums to increase the sales of the product and\nservices. It works by making the customer aware of the product and by focusing\non customer\u2019s need to buy the product. Globally, advertising has become an\nessential part of the corporate world. Therefore, companies allot a huge part\nof their revenues to the advertising budget. Advertising also serves to build a\nbrand of the product which goes a long way to make effective sales.<\/p>\n\n\n\n<p><strong>Characteristic Features of\nAdvertising Management <\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To\ndistinguish a product from the product of a competitor<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To\ncommunicate product information<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To urge\nproduct use<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To\nexpand product distribution<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To\nincrease brand preference<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To\nreduce overall sale cost<\/p>\n\n\n\n<p>Masters advertising curriculum\nincorporates business and research principles with classes like the following:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Advertising management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Quantitative research methods<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Advertising research<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Marketing communication<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Consumer behaviour concepts<\/p>\n\n\n\n<p><strong>Advertising\nManager<\/strong><\/p>\n\n\n\n<p>An Advertising\nManager oversees the advertising activity of a business. The specific role of\nthe Advertising Manager varies depending on the business. During a specific\nadvertising campaign, a Manager must estimate the campaign\u2019s budget and approve\nthe advertising material as well as evaluate the campaign\u2019s overall performance\nfollowing its conclusion.<strong><\/strong><\/p>\n\n\n\n<p><strong>&nbsp;Job Profile of Advertising Managers<\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Forming\nand directing the business\u2019 strategy for advertising<strong><\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Implementing\nadvertising campaigns and supervising various advertising-related departments<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Collaborating\nwith multiple agencies on projects and supervise employees <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Managing\nthe staff and activities of an outside ad agency that the business has hired or\ncreate the business\u2019 advertising in house. <\/p>\n\n\n\n<p>The Advertising Managers must\npossess the following characteristics: <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Excellent\ncommunication skills, with the ability to speak and listen as well as clearly\nexpress their ideas <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Ability\nto make swift decisions, work through stressful situations and solve problems\nquickly <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Creative\npersonality <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Effective\nmanagement and supervising skills<\/p>\n\n\n\n<p>Aviation\nManagement <\/p>\n\n\n\n<p>The Aviation Management MBA programme examines\nthe fast-moving aviation industry, which has witnessed enormous growth in a\nrelatively short period of time. The fast transit times offered by air\ntransportation, coupled with the ever-increasing number of routes, has resulted\nin a huge demand from both leisure and business passengers. At the same time,\nthere has been an increasing requirement for airfreight services as a result of\nglobalisation, shorter product life cycles and higher customer expectations. These\nfactors have generated a demand for appropriately skilled personnel which is\ncompounded by the need to develop the associated infrastructure including\nexpanding existing airports and building new ones. The degree programmes\nprepare students for a variety of careers associated with commercial and\nmilitary aircraft. <\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of Aviation Management<\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To\nprovide individuals with the education necessary to oversee the departments of\nairlines and airports<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To\noffer basic management courses along with those specific to the aviation\nindustry<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Learning\nabout aviation laws and regulations is a vital part of this degree programme<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Focuses\non management concepts and practical aviation industry knowledge to\nbusiness-related aspects of an airline or airport, including marketing,\noperations, financial accounting, public relations, sales and technical\nassistance.<\/p>\n\n\n\n<p>The core course ranges from\nhuman resources management to aviation laws. Examples include:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Business law<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Corporate finance<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Aviation insurance<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Aviation labour relations<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Airport planning and design<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Airline management<\/p>\n\n\n\n<p>Courses in an MBA programme in\nAviation Management combine business concepts with practical knowledge of\naviation and human resources in the field. Some examples include:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Airline operations &amp; management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Air cargo &amp; logistics management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Business policy<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Decision-making<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Business research methods<\/p>\n\n\n\n<p><strong>Aviation\nManagers<\/strong><\/p>\n\n\n\n<p>Aviation Managers\nwork for airports and airlines and are responsible for ensuring that overall\nbusiness operations run smoothly. On an average day, an Aviation Manager may be\ninvolved in fleet planning, revenue management, safety enforcement, employee\nhiring and marketing. Aviation Managers are also responsible for ensuring that\ntheir company adheres to federal safety regulations.<\/p>\n\n\n\n<p><strong>Job Profile of\nAviation Managers <\/strong><\/p>\n\n\n\n<p>Aviation management and operations offers a wide\nrange of career opportunities in the airline and airport industry, whether one\nmay begin as an Aviation Manager or work as the Chief Operating Officer of a\nlarge airline. Given below are a few careers that one can pursue with a degree\nin aviation management and operations:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Aviation Administration <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Airport Manager <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Aviation Manager <\/p>\n\n\n\n<p>Some additional career\nopportunities include:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Aviation Planner<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Financial Analyst for airlines<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Senior Staff Analyst for airlines<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Operations Analyst for airlines<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Aviation Human Resources Manager<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Purchasing Manager for airlines<\/p>\n\n\n\n<p>Biotechnology\nManagement<\/p>\n\n\n\n<p><strong>Biotechnology\nManagement<\/strong> or <strong>bio-tech management<\/strong> has emerged as\none of the hottest career options from management discipline in the recent\ntimes. It is a scientific field where knowledge of both management and\nBiotechnology is required. Working professionals in the biotechnology research\nand pharmaceutical industries have multiple options if they aspire for\npositions of authority such as business development manager, consultant, or\nentrepreneur. A number of schools have set up Biotechnology Management\nprogrammes designed to improve a candidate\u2019s managerial skills and extend their\nknowledge of business operations. Certificate programmes in Biotechnology\nManagement are in most cases a mix of science and business concepts. Programmes\nare available at the certificate and Masters degree levels, although year-long\ncertificate programmes are relatively rare as compared to 2-year degree\nprogrammes.<\/p>\n\n\n\n<p>The course gives one a whole\nidea about managerial and entrepreneurial aspects in the biotechnology,\nchemical, pharmaceutical or allied industries. MBA in Biotechnology Management\nequips the students with skills required to face challenges in biotechnology\nindustry. This field also takes into account the risk management, financial\nconsiderations and controlling resources. The admission is based on entrance test\n(CAT, MAT or GMAT). The course is offered at Amity Institute of Biotechnology,\nNew Delhi, the Department of Management Science of the University of Pune,\nUniversal School of Biosciences, Institute of Public Enterprise (IPE), Tilak\nMaharashtra University (TMU), Pillai\u2019s Institute of Management Studies &amp;\nResearch (PIMSR) etc.<\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of Biotechnology Management<\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Finance,\ntechnological innovation, business competition and public policy in the biotech\nindustry and the interaction between these factors are the primary topics\nconsidered in this programme <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Employs\nlife science research as both a process of knowledge acquisition and as a\nbusiness activity<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Collaborative\nrelationships with leading companies in the industry through which students can\ntake part in hands-on projects<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Courses\nin genetics, biochemistry and molecular biology are core components of some\nprogrammes. Others may require courses in bioinformatics and project\nmanagement. <\/p>\n\n\n\n<p>Students will be versed in\nthese areas during their graduate work: <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Elementary\nBioinformatics<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Fundamentals\nof Biotechnology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Biotechnology\nand Personalised Medicine<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Cancer\nand Immunity<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Vaccinology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Aquatic\nVirology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Food\nSafety Management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Drug\nDiscovery and Development<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Nutritional\nImmunology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Dairy\nMicrobiology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Clinical\nMicrobiology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Applied\nVirology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Environmental\nManagement Systems<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Tissue\nReplacement and Engineering<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Emerging\nTrends in Biotechnology Industries<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Innovation\nand Knowledge Management for Biotechnology<\/p>\n\n\n\n<p><strong>Biotechnology\nManagers<\/strong><\/p>\n\n\n\n<p>The biotechnology\nindustry is one of the fastest growing sectors of the Western economy and the\npace at which change takes place in this arena places unique demands on\nManagers. Consequently, Biotech Managers must be able to create and sustain an\nentrepreneurial and collaborative research-based organisation within a\nhigh-risk environment. These Managers cannot simply imitate the management\nstyles of other corporate practices but must develop their own management\nphilosophy compatible with the special nature of the biotechnology industry. <\/p>\n\n\n\n<p><strong>Profile\nof Biotechnology Managers <\/strong><\/p>\n\n\n\n<p>The production of\nmaterials for diagnosing, preventing and treating human diseases, conducting\nbiotechnological research, vaccinating animals and detecting soil pollutants are\nsome areas used in biotechnology companies. Some specific career titles\navailable to graduates of a Masters degree programme in Biotechnology\nManagement include:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Laboratory Supervisor<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Project Manager<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Public Relations Officer<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Marketing Specialist<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Regulatory Affairs Officer<\/p>\n\n\n\n<p>Brand\nManagement<\/p>\n\n\n\n<p>Brand Management is the process of maintaining,\nimproving and upholding a brand so that the name is associated with positive\nresults. Brand management involves a number of important aspects such as cost,\ncustomer satisfaction, in-store presentation, and competition. Brand management\nis built on a marketing foundation but focuses directly on the brand and how\nthat brand can remain favourable to customers. Proper Brand management can\nresult in higher sales of not only one product but also of other products\nassociated with that brand. For example, if a customer loves Pillsbury biscuits\nand trusts the brand, he or she is more likely to try other products offered by\nthe company such as chocolate chip cookies. Thus, Brand management is nothing\nbut an art of creating and sustaining the brand. The primary aim of branding is\nto create differentiation.<\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of Brand Management<\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Initiates\ndefining the brand, positioning the brand and delivering the brand<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Making\ncustomers committed to business. A strong brand differentiates one\u2019s products\nfrom the competitors. It gives a quality image to one\u2019s business<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Assembling\nof various marketing mix mediums into a whole so as to give one an identity. It\nis nothing but capturing the customers\u2019 minds with one\u2019s brand name. It gives\nan image of an experienced, huge and reliable business<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Capturing\nthe niche market for one\u2019s product\/service and creating confidence in the\ncurrent and prospective customers\u2019 minds that the unique solution to their\nproblem lies in this particular brand.<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Branding\nis to convey brand message vividly, create customer loyalty, persuade the buyer\nto buy the product, and establish an emotional connectivity with the customers.\nBranding forms customer perceptions about the product. It should raise customer\nexpectations about the product.<\/p>\n\n\n\n<p><strong>Brand Managers<\/strong><\/p>\n\n\n\n<p>Brand Managers are responsible for ensuring that\nthe products, services and product lines that fall under their domain resonate with\ncurrent and potential customers. To do so, these professionals continuously\nmonitor marketing trends and keep a close eye on competitive products in the\nmarketplace. They also regularly meet the clients and senior management and\noversee a team of junior marketers.<\/p>\n\n\n\n<p>Working under Marketing Managers or CMOs, Brand\nManagers serve as the point-person for developing, implementing and executing\nmarketing initiatives and activities for their particular brand. These\ninitiatives and activities include campaigns (print, web, social media,\nbroadcast, etc.), events, corporate responsibility programmes and sponsorships.<\/p>\n\n\n\n<p><strong>Profile of Brand\nManagers <\/strong><\/p>\n\n\n\n<p>Brand management helps in building a corporate\nimage. A brand manager has to oversee overall brand\nperformance. A successful brand can only be created if the brand management system is competent.\nBrand Managers are responsible for more than executing marketing campaigns;\nthey are also in charge of managing and developing P&amp;L and driving market\ngrowth. Strong analytical skills, business savvy and the ability to multitask\nare all essential.<\/p>\n\n\n\n<p>&nbsp;Following are the&nbsp;important concepts a brand Manager has to deal with while\ninitiating his career with brand\nmanagement:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Name<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Attributes<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Positioning<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Identity<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Sources of Brand Identity<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Image<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Identity Vs Brand Image<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Personality<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Loyalty<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Association<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Building A Brand<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Equity<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Equity &amp; Customer Equity<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand Extension<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Co-Branding<\/p>\n\n\n\n<p>Design\nManagement<\/p>\n\n\n\n<p>Design Management is a new\nupcoming specialisation which is gaining prominence in the last few years.\nDesign is considered to be a very broad discipline and its nature and\nspecifications vary immensely depending on the context and field of\napplication. Design is an art of constructing an object (given the diversity of\nfields where design is used \u2013 almost any object, which can be created by a\nhuman) and of making preparations and plans for such a construction. The need\nfor strategically managing design, projects, processes, new design related\nareas and leading innovation have become significant in the job description of\nnot only managers but also\ndesigners. The objective of design\nmanagement is to develop and maintain a business environment in which an\norganisation can achieve its strategic and mission goals through design and by\nestablishing and managing an efficient and effective system. <\/p>\n\n\n\n<p>Design management prepares an\nindividual with the skills and knowledge to oversee the functioning of creative\nenterprises. Students learn how to oversee a design team in the creation of\nservices and products that are in line with the business objectives of the\norganisation based on strategic planning. Annamalai University in technical\ncollaboration with INIFD conducts a 2-year MBA programme in Design Management.\nNational Institute of Design also offers PG in Strategic Design Management.<\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of Design Management<\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Design\nis closely connected to art, engineering and production and each specific field\nadds some new requirements and characteristics to this ever-changing discipline\nof designing objects<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Optimising\ndifferent objects so that they meet one\u2019s needs without fail. Institutions may\noffer Masters programme in Design Management, which combines design and\nbusiness courses<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Focuses\non helping students see the relationship between design and the development and\nadministration of a company\u2019s strategic or competitive advantage. <\/p>\n\n\n\n<p>MBA in Design Management may\ninclude: <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Strategic technology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Change and innovation management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Negotiation<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; The law of intellectual property<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Development and management of new products<\/p>\n\n\n\n<p><strong>Design\nManagers<\/strong><\/p>\n\n\n\n<p>A Design Manager\nmanages a team of designers and drafters that use computer-aided design (CAD)\nfor products. He also ensures that the drawings and designs are completed in\ntime and adhere to the established specifications and standards. He may also\nprepare project schedules, bids or proposals. A Design Manager relies on\nextensive experience and judgment to plan and accomplish goals. He performs a\nvariety of tasks including leading and directing the work of others. A wide\ndegree of creativity and latitude is expected from a Design Manager. <\/p>\n\n\n\n<p><strong>Job\nProfile of Design Managers <\/strong><\/p>\n\n\n\n<p>Graphic designers,\nproduct designers, web designers and fashion designers are the possible careers\nfor those seeking a Masters Degree in Design Management. They can work\nas&nbsp;:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Art Director<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Creative Director<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Design Manager<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Design Director<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Graphic Design Manager<\/p>\n\n\n\n<p>Sports\nManagement<\/p>\n\n\n\n<p>Sports Management is an industrious field\nconcerning the business aspects of sports and recreation. Sports management is\na broad and highly competitive field that incorporates aspects of many\ndifferent areas such as business, marketing and accounting. Public interest in\nhealth, fitness and spectator sports has also increased over the years, making\nSports management a multibillion-dollar industry with a variety of job\nopportunities for those with experience and education. <\/p>\n\n\n\n<p>Sports management programmes train students in\nthe analytical and research methods required for a career in academia or sports\nadministration. Sports management is an interdisciplinary field, with\ncoursework drawing upon kinesiology, economics and business law. <\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of Sports Management<\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To\nlearn about sports from a business perspective<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Includes\nhow sports are marketed and how to effectively run sports organisations<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Provides\na managerial development appropriate for those pursuing high-level roles with\nprofessional sports teams, university athletic departments, or other athletic\norganisations.<\/p>\n\n\n\n<p>MBA in Sports Management can\nprepare individuals to work as sports\nmanagers, agents and\nadministrators. Candidates interested in earning a degree in Sports Management\ncan find programmes at the associates, <br>\nBachelors and Masters levels. The curriculum includes the following:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Sports law<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Sports organisation finance<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Sports management human resources<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Sports marketing<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Organisational behaviour in sports<\/p>\n\n\n\n<p><strong>Sports\nManagers<\/strong><\/p>\n\n\n\n<p>Sports managers\nhandle business matters for sports teams and athletes in a variety of sports at\nthe college or professional level. As a sports\nmanager, one has to negotiate\ncontract terms and trade deals, handle media relations, and\/or organise promotional\nevents for the organisation. A Sports Manager may also draft players as well as\nhire coaches, scouts, and other athletic staff. Another important aspect of\nthis career is managing the budget of the organisation one works for. This can\ninvolve making financial arrangements for uniforms and equipment, setting up\naccommodation for travel and preparing financial statements.<\/p>\n\n\n\n<p>Those who work in sports\nmanagement may find themselves performing various functions such as working\nwith the finances of an athletic organisation or creating marketing strategies.\nProfessionals in Sports management might work on international sporting events\nor local, amateur ones. Other areas in Sports management include college or\nrecreational sports management or sports economics. Sports management\nprofessionals are responsible for various financial, promotional, marketing and\nsupervisory responsibilities within sports organisations.<\/p>\n\n\n\n<p><strong>Profile\nof Sports Managers <\/strong><\/p>\n\n\n\n<p>Sports management\ncareers typically require individuals to work with athletes and other sports\nprofessionals to meet various short and long-term business objectives. Common\nSports management careers include:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Sports business administration<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Park management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Event planning<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Sports promotion<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Community relations director<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Team general manager<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Event marketing manager<\/p>\n\n\n\n<p>Educational\nManagement <\/p>\n\n\n\n<p>Educational Management, also\nsometimes known as Educational Administration, is commonly associated with\nelementary and secondary schools as well as institutes of higher learning like\ncolleges and universities. Educational management professionals can also be\nfound working in government agencies, private companies and non-profit\norganisations. Those working in educational management might act as\npolicy-makers, researchers or consultants to help evaluate and develop ways to\nenrich and enhance the educational system at all levels.<\/p>\n\n\n\n<p>Educational Management covers\ninstructional leadership techniques, socio-economic and cultural diversity,\neducational technology, conflict resolution and educational politics. <\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of Educational Management<\/strong><\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Examines\nschool oversight, effective teacher training and the overall dynamics of\nadministering an educational institution<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Prepares\nan individual for leadership positions in schools and universities<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Explores\nthe roles of socio-economic status and race, and how they affect the\neducational outcomes and experiences of students of all ages<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Examines\nthe process of educational experience by how teachers and school administrators\ncan shape the learning process through effective strategies and leadership\npractices<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Provides\neffective skills to manage conflicts in educational settings to get the best\nperformance out of students, staff and faculty<\/p>\n\n\n\n<p>Here are some of the core concepts\nto learn while studying educational management:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Leadership skills<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Teacher training<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Conflict resolution techniques<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Ethics in education<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Technology and instruction <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Curriculum theory<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Special programmes administration<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; School personnel management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Community programmes<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Teacher appraisal<\/p>\n\n\n\n<p><strong>Job\nProfile of Education Managers <\/strong><\/p>\n\n\n\n<p>An education manager is responsible for planning,\norganising and overseeing the educational approaches and strategies as well as\nthe development of the curriculum for preschool, primary school, secondary\nschool and administrators. These duties require candidates to be highly\norganised with the ability to prioritise. <\/p>\n\n\n\n<p>Education managers must be able to efficiently\ncommunicate rules, ideas, regulations and policies and as such they must have\nexcellent written, verbal and interpersonal communication skills with the\nability to act as leaders. <\/p>\n\n\n\n<p>This role requires candidates\nto be knowledgeable about educational regulations and standards. Applicants\nmust be able to create and interpret performance summaries in order to identify\nissues, collect information and draw conclusions in an objective manner. They\ncan work as:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Superintendent<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Principal<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Executive Director<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; College Instructor<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; College Counsellor<\/p>\n\n\n\n<p>Insurance and Risk Management <\/p>\n\n\n\n<p>Risks can arise from causes as\nvaried as shaky financial markets, liability in legal matters and injury from\naccidents, natural causes or attacks, among others. Companies rely heavily on\nrisk management specialists. These professionals determine risk and develop\nstrategies to preserve the valuable company resources. Companies usually\nrecruit risk management specialists with advanced degrees and experience.<\/p>\n\n\n\n<p>The Risk Management and\nInsurance specialisation may include subjects such as:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Principles of Risk and Insurance&nbsp;<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Corporate Risk Management <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Practical Enterprise Risk Management&nbsp;<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Employee Benefits and Worforce Risk Management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Global Risk Management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Investment Management Analysis&nbsp;<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Financial Innovations&nbsp;<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Management of Financial Institutions&nbsp;<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Real Options and Decisions in Uncertainty&nbsp;<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Financial Modelling <\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of Insurance and Risk Management<\/strong> <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Within\nthe finance and insurance areas, a curriculum will delve into actuarial\nscience, management of employee benefits and estate planning<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Special\nattention to concepts and techniques necessary for forecasting investment\nmarkets and economic conditions<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Students\nalso learn advanced business theories, organisational behaviours, how to detect\nfraudulent financial statements and mitigate liabilities<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Evaluate\nbasic theories behind personal and&nbsp;corporate finance, financial analysis\nand business organisation<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; To\ndetermine the risks involved in insuring particular clients or recommending a\nparticular investment strategy<\/p>\n\n\n\n<p>MBA programme with a\nconcentration in risk management\ntrains students to identify and minimise potential risks involving public and\nprivate sector organisations. Courses may also prepare students for:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Employee benefits planning<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Corporate <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Economics<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Computer science<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Supply chain management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Corporate financial planning<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Insurance<\/p>\n\n\n\n<p><strong>&nbsp;Job Profile of Insurance and Risk Managers <\/strong><\/p>\n\n\n\n<p>Risk managers work with\ncompanies to assess and identify the potential risks that may hinder the\nreputation, safety, security and financial prosperity of their organisation.\nOnce these risks have been identified, assessed and evaluated, Risk managers are tasked with implementing\nprocesses and procedures to ensure that their client is fully prepared to deal\nwith any potential threats.<\/p>\n\n\n\n<p>Risk management careers are highly analytical\nand a major part of the Manager\u2019s time is focused on conducting detailed risk\nassessments. This process involves analysing documents, statistics, reports and\nmarket trends. A Risk Manager is also required to assess the organisation\u2019s\nprevious risk management policies and protocols.<\/p>\n\n\n\n<p>A degree in Risk Management and\nInsurance can prepare an individual for a variety of positions within the\ninsurance, credit-lending, banking and corporate sectors. Some of these\ninclude:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Insurance Underwriter<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Management Analyst<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Loss Control Representative<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Actuary<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Insurance Operations Manager<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Investment Analyst<\/p>\n\n\n\n<p>Health\nCare Management <\/p>\n\n\n\n<p>Few industries in the world are expanding as\nrapidly as health care and that growth is expected to expand further in the\ntimes to come. As the population ages, one\u2019s need for health care services\nincreases. Additionally, advances in <br>\nmedical science have allowed people to enjoy greater life expectancies.\nTherefore, the elderly &#8211; the group that uses health care services the most &#8211;\nnow comprise a greater percentage of the overall population. Even in a slow\neconomy, when many industries have lost ground in capital expenditure and in\njobs, the healthcare industry has continued to expand. This expansion\ntranslates to plentiful job opportunities for those with the skills and\ntraining for this thriving sector of the job market.<\/p>\n\n\n\n<p>With the concept of healthcare going beyond\nhospitals, the <strong>health care industry<\/strong> in India has witnessed remarkable\ngrowth in the past few years. According to India Brand Equity Foundation (IBEF)\nthe Indian health care sector, which consists of hospitals, medical devices and\nequipment and health insurance, is expected to reach U.S. $160 billion. Major\nfactors driving this growth could be increasing demand of superior health care\nfacilities, rising health awareness and health policies.<\/p>\n\n\n\n<p>Unlike any other industry,\nhealth care has been and will remain of permanent national and global\nimportance.<\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of Health Care Management<\/strong> <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Explores\nprinciples of business, marketing, finance, and effective management to\nunderstand the relationship among insurance companies, medical professionals,\nand patient needs, and explore how these relationships impact health care\nfacilities<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Prepares\nstudents to oversee operations and services in health care facilities and\nhospital administration<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; The\nprogramme prepares industry leaders with a solid foundation in business\nanalysis exposure to real-world health care management and rewarding\nprofessional development opportunities.<\/p>\n\n\n\n<p>MBA Degree programmes in this\nfield offer classes on health care planning, business management, financial\nmanagement, public relations, human resources management, and health care\nsystems operations. Programmes are also likely to cover economics, policy, and\nethical decision-making. Some schools require students to participate in\ninternship opportunities for real-world experience. Course topics could\ninclude:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Hospital organisation<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Marketing<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Accounting<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Budgeting<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Health economics<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Health information systems<\/p>\n\n\n\n<p><strong>Career\nOptions in Health Care Management<\/strong><\/p>\n\n\n\n<p>Students in this\ntrack develop leadership and business communications skills and are typically\nqualified for leadership roles in hospitals, health care agencies, insurance\ncompanies or government agencies. They can also seek opportunities in the\npharmaceutical, biotech or health insurance industries. Some possible job\ntitles could include:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Quality improvement Manager<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Hospital CEO<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Hospital Administrator<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Health Care Administrator<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Insurance Coordinator<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Hospital Associate director<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Pharmaceutical Sales Consultant<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Pharmaceutical Product Manager<\/p>\n\n\n\n<p>E-Commerce\/E-Business\nManagement<\/p>\n\n\n\n<p>E-commerce or e-business refers to a wide range\nof online business activities for products and services. It also pertains to\nany form of business transaction in which the parties interact electronically\nrather than by physical exchanges or direct physical contact.\nE-commerce\/e-business is usually associated with buying and selling over the\nInternet, or conducting any transaction involving the transfer of ownership or\nrights to use goods or services through a computer-mediated network. E-business\nand e-commerce are terms that are sometimes used interchangeably and sometimes\nthey are used to differentiate one vendor\u2019s product from another. But the terms\nare different and that difference matters to today\u2019s companies. In both cases,\nthe \u201cE\u201dstands for \u201celectronic networks\u201d and describes the application\nof electronic network technology\u2014including the Internet and electronic data\ninterchange (EDI)\u2014to improve and change business <br>\nprocesses.<\/p>\n\n\n\n<p>E-Commerce covers\noutward-facing processes that touch customers, suppliers and external partners\nincluding sales, marketing, order taking, delivery, customer service,\npurchasing of raw materials and supplies for production and procurement of\nindirect operating-expense items such as office supplies. It involves new\nbusiness models and the potential to gain new revenue or lose some existing\nrevenue to new competitors. <\/p>\n\n\n\n<p>E-Commerce and e-business both\naddress these processes as well as a technology infrastructure of databases,\napplication servers, security tools, systems management and legacy systems.\nBoth involve the creation of new value chains between a company and its\ncustomers and suppliers, as well as within the company itself.<\/p>\n\n\n\n<p>It involves three types of\nintegration: vertical integration of front-end Website applications to existing\ntransaction systems; cross-business integration of a company with Websites of\ncustomers, suppliers or intermediaries such as Web-based marketplaces; and\nintegration of technology with modestly redesigned processes for order\nhandling, purchasing or customer service.<\/p>\n\n\n\n<p><strong>Characteristic\nFeatures of E-Commerce\/E-Business Management<\/strong> <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; The\ncurriculum initially touches on general business topics, such as finance,\naccounting, marketing and management. Students then explore the technological\ntools and resources that allow for increased connectivity and more expedient\ntransactions online<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Covers\ninternal processes such as production, inventory management, product\ndevelopment, risk management, finance, knowledge management and human resources\n<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; E-business\nstrategy is more complex, more focused on internal processes, and aimed at cost\nsavings and improvements in efficiency, productivity and cost savings <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Students\nhave access to labs, computers and various technological resources as they\nlearn about possible applications for electronic commerce.<\/p>\n\n\n\n<p>With an MBA in e-business\nprogramme, students develop an understanding of how electronic tools and\nInternet solutions can link businesses with consumers in efficient ways.\nVarious components are discussed, including network and server set-up and\nmaintenance, Web marketing, information security, electronic payment methods\nand strategic planning for the Web. <\/p>\n\n\n\n<p>Course topics include:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Accounting fundamentals<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Management fundamentals<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Introduction to e-Business<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; e-Business technology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; The global economy<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Utilising social media<\/p>\n\n\n\n<p><strong>Career\nOptions in E-Commerce\/E-Business Management<\/strong><\/p>\n\n\n\n<p>E-business\/e-commerce\nis a suitable profession for those individuals with a futuristic approach\ntowards business. <br>\nE-Business bypasses geographical boundaries, so anyone with an international\nperspective should find it an interesting profession to go for. It is also one\nof the fastest growing professions in the world, attracting more and more\nstudents wanting to specialise in E-Business. In fact, the adoption of various\ntechnology-oriented tools in this sector is making room for more and more jobs\nfor individuals who are trained in e-business. <\/p>\n\n\n\n<p>E-business has an ever\nincreasing job market in the private and public sector. Some of these sectors\nare:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; E-government and E governance<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; E-education<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; E-marketing and services<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Telecommunications<\/p>\n\n\n\n<p>The government sector now largely depends on\nonline sources for reaching out to the public and is a good space for someone\nwith the know-how of electronic communication. The same is the case with\neducation. But the biggest job market for an expert in E-business is marketing,\nwhich is a diverse field to explore.<\/p>\n\n\n\n<p>MBA Degree programmes in\ne-business prepare a candidate for employment opportunities with large and\nsmall companies who wish to enhance the delivery of their products and services\nthrough online solutions. Potential job titles include:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Online Marketing Manager<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Social Media Consultant<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Business Strategist<\/p>\n\n\n\n<p>A good and progressive company\nmay decide to consolidate its gains and complete the work involved in its\nexisting and largely separate e-commerce, ERP, CRM or supply-chain initiatives\nbefore making a huge leap to become an e-business. Jumping too soon can be as disastrous\nas moving too late. Thus, all companies should have an e-commerce strategy.\nElectronic networks in general and the Internet in particular are too important\nfor firms to ignore if they want to interact with customers, suppliers or\ndistribution partners.<\/p>\n\n\n\n<p>Luxury Brand Marketing and Management<\/p>\n\n\n\n<p>A rise in the urban elite class\nhas opened up a clientele for luxury merchandise and services ranging from\ndesigner dresses, bags, handmade jewellery, watches, accessories and custom\ncars to premium vacation resorts and exotic real estate apartments. Creating an\naura of exclusivity, prestige and social status around a product is a\nspecialised and complex science. Luxury Brand Marketing and Management has\nbecome much more dynamic with the radical change in the concept of luxury\nfashion, the worldwide change in luxury consumption preferences, the\ndifferentiation in fashion communication and the retail sector in the recent\nyears. Luxury brand management, as an interdisciplinary subject, helps students\nto understand the value associated with a brand and set a specific marketing\nplan for the product. Client association is an integral part of this field to\nkeep the brand popular while retaining its exclusivity.<\/p>\n\n\n\n<p>The degree programmes typically\ncover the following topics:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Consumer psychology<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Luxury brand management<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Fashion marketing and production<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand strategies and promotion techniques<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Contemporary fashion trends and future outlook<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Product innovation and creative marketing platforms<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Hospitality<\/p>\n\n\n\n<p><strong>Career\noptions for Luxury Brand and Marketing Manager<\/strong><\/p>\n\n\n\n<p>A strong business\nmanagement background, coupled with functional marketing practices, is\nessential for those who wish to make a career in this field. A Luxury Brand\nManager learns to constantly redefine luxury contours keeping in mind the\nchanging times, perceptions and tastes of the public. Students may opt for an\nMBA or a PG specialisation in European countries like the UK, France and Italy\nwhich are home to some of the best luxury brands. Essec and HEC in France,\nInternational University of Monaco in Italy, Regents and Southampton University\nin the UK, and Columbia and NYU in the US also offer courses in luxury and\nbrand marketing and management.<\/p>\n\n\n\n<p>The career prospects range\nacross the industry sectors. The path always being through the front end,\npeople end up as brand managers in a quickly accelerated\nprocess with this qualification. Depending on one\u2019s aptitude, one could engage\nin marketing, PR, design, CRM, back end, logistics, warehousing, finance etc.<\/p>\n\n\n\n<p>Regardless of the job setting, luxury brand managers\ncan expect to perform some or all of the following activities in a given\nbusiness day:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Conduct\nmarket research for target products<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Oversee\nand organise multimedia advertising campaigns<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Contribute\nto product and distribution plans<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Address\nand manage brand budgeting and resources<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Consult\noutside agencies, promotional representatives and corporate executives<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Collaborate\nwith brand designers and creators<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Supervise\nmarketing staff and assignments<\/p>\n\n\n\n<p>Digital\nMedia Management<\/p>\n\n\n\n<p>Digital Media Management examines the fast-paced\nand rapidly evolving convergence of digital media in both traditional and\nentertainment environments. The field involves knowledge about digital media\nmanagement in all its forms including music, television, movies and games. It\nalso explores the business world\u2019s adoption of digital media and studies core\nbusiness areas such as accounting, marketing, economics and management. In\naddition, one studies the importance of digital law, digital marketing, project\nmanagement, social networking and new interactive technologies.<\/p>\n\n\n\n<p>MBA in Digital Marketing\nteaches students business and media communication using computer technology and\nnew media techniques. With the onset of new media industry introducing twitter,\nFacebook and the other allies of social media, trends in digital media, digital\nmarketing, brand development, digital media law and social media management are\ntrending at a fast pace. Students learn computer communication skills as they\nbuild a foundation of <br>\nbusiness leadership and supervisory expertise. In addition to completing the\ncoursework, students are often required to complete a Masters thesis, portfolio\nor internship. The courses focus on:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Digital strategy<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; New media marketing<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Social media<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Media law<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Strategic planning<\/p>\n\n\n\n<p><strong>Career\nOptions in Digital Media Management<\/strong><\/p>\n\n\n\n<p>MBA programmes with\nconcentrations in entertainment or digital media management prepare the\nstudents to provide behind-the-scenes leadership in the development and\nproduction of digital media projects such as television, <br>\nmusic, video games and movies. An MBA in Digital Media prepares a candidate to\nenter mid to upper-level business management careers in publishing, new media\nor telecommunications. Students may also go on to become entrepreneurs, using\nnew media techniques to drive the success of their own companies. One may find\ncareer options in the following:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Media and entertainment<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Marketing<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Brand management<\/p>\n\n\n\n<p>Graduates of MBA programmes\nhave a range of options, including using entrepreneurial skills to develop new\nprogrammes that utilise digital media. Careers available are: <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Entertainment Manager <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Event Production Manager <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Digital Marketing Manager <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp; Film and Music Producer\n\nThere are many more courses which are providing specialised knowledge in\nrespective fields&nbsp;like MBA in Hotel Management, MBA in Information\nTechnology, MBA in Media Management, MBA in Pedagogy, MBA Pharma, MBA in\nSystems Management, MBA in Entrepreneurship, MBA in Global Business, MBA in\nSocial Innovation and Impact, MBA in Supply Chain Management and Global\nSourcing, Corporate Social Responsibility, Wine Management, Football\nManagement, Masters in Clinical Research and much more. These new\nspecialisations have introduced a new path of profession for students all over\nthe world. With the increasing scope of management skills in every aspect of\nlife, the specialisations are evolving according to the needs of businesses.\nAll specialisations offer endless avenues. It is up to the student to decide\nwhich specialisation to follow keeping in mind his own attitude and aptitude. \n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New And Hot Areas Of Specialisation An MBA degree is one of the most prestigious degrees in the world and it is often preferred by employers in the business field who are seeking to fill management and supervisory positions. It is, in fact, a storehouse of exhilarating opportunities that boost up one\u2019s career prospects. Acquiring [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/posts\/331"}],"collection":[{"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/comments?post=331"}],"version-history":[{"count":3,"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/posts\/331\/revisions"}],"predecessor-version":[{"id":334,"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/posts\/331\/revisions\/334"}],"wp:attachment":[{"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/media?parent=331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/categories?post=331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.competitionreview.in\/blogs\/wp-json\/wp\/v2\/tags?post=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}